Understanding Your Audience Through Segmentation
Understanding your target audience is crucial to building a successful marketing plan, and thus translating that plan into effective action. Whether the campaign is in Phoenix advertising, Scottsdale...
View ArticleAn Interesting Look At Integration and Fragmentation
I came across an interesting article in Bloomberg Business Week this morning regarding how fragmentation is ‘shredding what once was a healthy marketing budget,’ and how integrated marketing can help...
View ArticleHealthcare Marketing: Bigger is not Always Better
Big data is the future of healthcare marketing, but big data does not mean bigger marketing, it simply means smarter marketing. Bigger data does not necessarily mean advertising on a grander scale, or...
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Understanding Your Target Demographic with Facebook’s New Graph Search
Facebook Graph Search for healthcare marketing Since it’s universal roll-out yesterday, Facebook’s new Graph Search has been all the talk of marketers and techies in the healthcare marketing industry....
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